The First poster to emerge for Quentin Tarantino’s latest film has certainly got Saul, but should it have a style of its own?
Saul Bass. Say this name to any Graphic Designer or self-respecting Hitchcock fan and it instantly conjures up images of simplified, stylistic design, and a very particular style. Bass revolutionised the field of Movie Poster design with his work on “The Man With the Golden Arm” (1955. Dir: Otto Preminger). Before him there was no art to the medium, Film Posters were just a bunch of stills taken from the movie and chucked onto a piece of paper.* His style has been much imitated, most recently in this poster for upcoming Tarantino movie “Django Unchained”.
While I’m very much looking forward to the movie – Tarantino hasn’t made a bad one yet (though Deathproof did come pretty close) – the poster leaves me with a sour taste in my mouth. The design in itself is elegant, beautiful even, and generates interest in the movie while giving little away about it (as all good teaser posters should), but it has been done before. Done to death.